As the popularity of aesthetic treatments and procedures grows, so does the need for businesses to be visible and discoverable by potential clients. Running a successful aesthetic business requires more than just providing high-quality treatments; it also means being strategic about using Instagram to reach your target market.
Instagram is one of the most popular social media platforms, with more than 1 billion users, making it an ideal platform for businesses in the aesthetic industry. Simply having an Instagram account is not enough. To be successful on the platform, businesses need to have a well-thought-out Instagram marketing strategy.
To help you stay ahead of the curve, we’ve put together a list of 6 new Instagram algorithm hacks that you can use to grow your business organically:
How to Use the Instagram Algorithm to Boost Your Business:
Adam Mosseri, the Head of Instagram, has said in a post, “Shedding More Light on How Instagram Works“ that Instagram uses a variety of algorithms, processes, and classifiers to personalize your experience on the app.
Understanding how the algorithm works are essential if you want to have more followers for your beauty business. The Instagram algorithm is constantly changing and evolving. But, there are some key factors that the algorithm takes into consideration when deciding which content to show users.
1. Collaborate with Micro-Influencers in Your Niche:
Micro-influencers are Instagram users with a smaller following who are considered experts in their niche. They typically have between 1,000 to 100,000 followers and often have high engagement rates.
Collaborating with micro-influencers is a great way to get your business in front of a new audience. When you collaborate with an influencer, they will promote your business to their followers. This can help you reach a new audience and grow your business.
2. Use Engaging, Eye-Catching Content to Stop Scrollers in Their Tracks:
The content you post on Instagram should be engaging and eye-catching. It should stop scrollers in their tracks and make them want to learn more about your business.
Try using bright colors, exciting graphics, and compelling captions to create engaging content. You can also try using video content to reach your target market.
3. Social Signals are Key – Make Sure You’re Posting at Optimal Times:
The algorithm considers social signals when deciding which content to show users. Social signals are indicators of how popular a piece of content is.
Some examples of social signals include likes, comments, and shares. The more social signals a piece of content has, the more likely it will be shown to other users.
To ensure your content is being seen by as many people as possible, it’s essential to post at optimal times. The best time to post on Instagram depends on your target market and when they are most active on the platform.
4. Frequency and Consistency are Important for Beating the Algorithm:
Frequency and consistency are two important factors for growing your business on Instagram. The algorithm favors content from accounts that post regularly and consistently.
To beat the algorithm, try to post new content regularly. This will help you stay in the algorithm’s good graces and ensure your target market is seeing your content.
5. Use Instagram Stories and Reels to Connect with Your Target Market:
Instagram Stories and Reels are two great features that you can use to connect with your target market. Instagram Stories are short, engaging videos that disappear after 24 hours. Reels are similar to Stories, but they can be up to 60 seconds long and can be saved to your profile.
Both Instagram Stories and Reels are great ways to connect with your target market and get your business in front of a new audience.
6. Trust Score makes a difference in Post Visibility:
Instagram trust score, also known as a health score, is a number that rates how likely your account is to be flagged for spam.
Instagram uses this score to determine which content to show users. The higher your trust score, the more likely your content will be seen by users. You can improve your trust score by being active on the platform, using relevant hashtags, and posting high-quality content.
Some Other Tips to Grow Your Business on Instagram:
Use relevant hashtags:
Hashtags are a great way to connect with new users and get your content in front of people interested in what you have to offer. To find relevant hashtags, try using a tool like Hashtagify.
Run an Instagram Ad:
Instagram ads are a great way to reach a new audience and grow your business. Ads allow you to target a specific audience and get your content before them.
Collaborate with other businesses:
Collaborating with other businesses is a great way to reach a new audience and grow your business. When you collaborate with another business, you can promote each other’s products or services to your respective audiences.
Final Thoughts:
There you have it. These are 6 new Instagram algorithm hacks that you can use to grow your business in 2022. Using these hacks, you can reach a new audience, improve your trust score, and get your content in front of more people.
