Okay, we understand. You of course want to increase your sales but you hate to be ‘sales’. This is a common problem when trying to sell a product as you don’t want to be pushy in order to get a customer to buy.
Today, we want to share with you a few tips which will help to sell your products without falling into the ‘sales’ trap.
Firstly, and arguably one of the most important factors is through telling a story. This is a big sales secret which only the best sales-people in the world understand. However, storytelling in business is not the easiest thing to master. There are a few basics to mastering the art of storytelling in sales so let’s get straight into it…
Tell them what this product/service will do for them, it’s important to reinforce how your beauty products/services will help them and how it will make them feel. Rather than just directly explaining what your beauty products/services do, make it about them and try to set the scene of a potential situation and include your product/service as an important aspect within the moment. Therefore, this idea of linking a potential customer to your product/service can portray the idea that a customer will be better off and live a more enjoyable life through the use of your products/services, this is especially important in the beauty industry!
A key point to remember when embarking on your storytelling sales journey is to always use a potential customer as the main character. This makes them feel special and important which increases their chance of buying your products/service.
Also, during the story of you setting the scene and matching your product/service to your customer, it is just as important to include quick facts about your beauty product/service and let your customer know what the product/service will do for them.
Furthermore, it is super important to be aware that mentioning the price of your product or service is not always a good idea. Now, we understand that you may believe your product or service is incredible value for money, but a customer doesn’t need a constant reminder. Whether your talking in a store or your writing descriptions online, constant reinforcement of the price can sometimes put customers off as they can change their mind and save their money. So instead, use the power of stories to persuade your customers. When you don’t constantly mention the prices, your customers will feel far more at ease and you won’t come across in a pushy way.
Finally, in today’s world where there are more businesses than ever before, it’s important to stand out. Especially in the beauty industry – There are lots of competition all competing for the same customers and selling products which are all in the same field. Therefore, it’s important you stand out! You must be different to win over your potential customers. Once you’ve found your niche, you need to let people know about it, explain why you are different, and let them know why your product or service stands out. This way, rather than just selling the product/service, you are actually setting yourself apart from your competition!
That’s all for now, we hope you enjoyed this blog post, and be sure to take some of these helpful tips into your daily life!
