In this modern world, there are many different types of marketing out there — inbound marketing, influencer marketing, email marketing and so many more. But have you heard of attraction marketing? While it is not entirely a new marketing strategy, attraction marketing has recently gained popularity in the marketing industry in recent years.
Attraction marketing is a strategy to market a product or a service. This form of marketing provides essential information about the product before convincing customers to purchase it. This strategy is powerful as it attracts customers through inbound marketing. This marketing strategy focuses on what makes the product the more attractive option compared to others.
Rather than marketing a product or service as ‘why you need this’, this strategy persuades customers by taking an angle of ‘why I need this’. This marketing angle builds the reputation of your business by pulling in prospective leads and grabbing the attention of your customers unconsciously. This means marketing your product to attract customers through the information that will help them make a decision to purchase.
The main principle of attraction marketing is to share and educate others about your product and why they need it in the best way possible. For example, having a celebrity using a product and talking about its attractive features of it may incentivize their viewers to purchase the same product after hearing about it and watching someone whom they admire use it. Do remember that this strategy should not feel like a blatant advertisement.
So, read more to find out some ways in which you can try to master the art of attraction marketing for your aesthetic practice or beauty business.
1. Be Genuine
One thing that you should do to attract your audience’s attention is to be authentic and genuine when marketing your products. Customers are attracted to brands that they trust and believe are authentic, remember to always deliver what you promise. Brands such as Sephora, Glossier, and Jo Malone are all trusted by customers to deliver high-quality goods and services. Use other brands as an inspiration on how to be authentic to your customers.
When marketing your products and services, show your customers what you are sure about and what you are proud of in your products. If you are confident with the products and services you are offering, your genuinity will show through reviews and even in your products themselves.
2. Know Your Audience on a Deeper Level
Establish a long-term relationship with your customers to keep them coming back, don’t just disappear after one sale. Understand them beyond what they purchase and have an opportunity to get to know them and allow them to get to know your brand too. Attract customers through narrowing down and targeting a particular niche. Get to know your target audience, such as what their challenges are desires are. Getting to know them on a deeper and more personal level will help to create a more attractive product for them.
3. Be Transparent
When marketing your products and services, it is encouraged to share insights with your customers and show your business as transparent and trustworthy. Transparency is something that customers appreciate. Share with them your current thoughts on your products and their future value too. If your customers know that you trust your own product, they are more inclined to use them and seek more information about it. This way, it shows your customers the ‘human’ part of your business and shows customers that there are actual people working behind the product.
This is an important aspect of attraction marketing and even in your business’s customer service. Customers may have multiple questions about your product or service and coming off as personable and keeping the information factual will build the trust between your customers and your business.
This form of marketing will help show forth your business as more relatable, transparent, and trustworthy. It further shows customers that you are approachable and genuine in the products and services which you offer. Focus on meaningful content and keep your customers warm and engaged. Try out these tips to master attractive marketing during your next campaign and watch your business grow in ways you never knew possible.
