In today’s world, it’s important you maximize ways to market your business online because this is the driving force of your sales…
Firstly, testimonials. Yep, that’s right… a few words left from a previous customer can add huge credibility to your business. In the beauty industry, testimonials mean everything as we ‘as a society’ are constantly seeking other people’s thoughts and opinions. This makes for the perfect opportunity for businesses in the beauty industry as we can use reviews from previous customers to gain new customers! In order to do this, firstly you must ensure that your customers are able to leave reviews after they purchase. You can get these written, online or within your email marketing campaign, whatever works. Secondly, make sure that other potential customers can see these reviews so they can gain assurance from other buyers whilst you sit back and relax!
In today’s world, it’s important you maximize ways to market your business online because this is the driving force of your sales…
To take this to the next level, try and publish these reviews on your social media! Social media is a huge platform that you should already be optimizing. However, as small businesses and sole traders in the beauty industry, it can often be tricky to gain trust from new potential customers. Many potential customers lack trust. Therefore, having an array of testimonials on your social media is a great way to win over more of your followers as they will see lots of positive feedback towards your brand which can help to grow your beauty business. REVIEWS ARE EVERYTHING!
In addition to this, one of the biggest marketing tools of the past few years… influencer marketing! Influencer marketing is a powerful tool that can totally boost your business but this is not something to be taken lightly. It is very easy to spend lots of money quickly and gain little to no return! There are a couple of types of influencer marketing, consisting of micro and macro-influencers. Micro-influencers are smaller with less of a following, usually below 100K. They of course don’t have as big of a reach as some celebrity influencers however they can often have a greater engagement which means you may gain more from a smaller influencer than a larger influencer with a bigger following.
On the other hand, macro-influencers are the larger influencers who have far bigger followers, sometimes even celebrity influencers with millions of followers. However, despite their big following sometimes it can be more beneficial to collaborate with micro-influencers. All in all, it’s important to conduct your own research and make the decision based on your personal thoughts.
Furthermore, SEO (Search Engine Optimisation) is something you shouldn’t overlook. Through perfecting your SEO, will allow you to be ranked higher in Google; therefore making your business easier for potential customers to find. You want to ensure that you are found by the most people possible. If SEO isn’t your bag then you can find wonderful and affordable SEO experts to help you here on FIVERR.
Finally, running online marketing campaigns is a great way to gain new customers. Make sure you do your research first and a successful marketing campaign could really benefit your company. An example of this is Facebook or IG ads which are a fantastic way to market your business to the target market you would like! Don’t go into this lightly, to get results from this you need to know what you’re doing. It’s not as simple as just boosting a post. You need a strategy, a landing page, and plenty of bucks!! I would say if you’re a small business, focus on organically growing your business first. There are lots of free ways to market your business.
Whatever marketing strategy you decide upon, understand that there is one thing that is required and that is consistency. You need to be able to commit to trying these methods out over a significant amount of time, say 6 months. You may feel your system needs tweaking and that’s ok, Marketing is about trial and error. Don’t be afraid to get really creative or to try something new or to do something that you don’t see anyone else doing.
