An email list is a really powerful tool in growing and building your business. Don’t have an email list? Watch my video about WHY you need one here! An email list adds depth to your brand and allows your customers to immerse themselves into your brand. Unfortunately, on average email databases decrease by 22.5% yearly! This is from a combination of people changing their email addresses to those who abandon that old email they used to type into everything. With this in mind, you are in the right place to skyrocket your email list and gain results! Let’s jump right into it, here are 8 easy ways to grow your email list in 2021!
1) Now, I know we I’m stating the obvious here! But to grow a successful email list you must provide high quality stand out content.
There are so so many businesses out there who are trying to grow their subscriber lists but fail at the first hurdle. It’s important to mention that this may not instantly help you to grow the numbers but it will for sure keep them!
When lots of businesses set out to grow their email list they forget to look after their subscribers from day one in the pursuit of gaining new people. Don’t fall into this trap, make sure you provide the subscribers you do have with valuable content and regularly connect and nurture them.
2) A great way to instantly boost the number of subscribers to your email list is to run a giveaway which requires an email sign up to enter. This will help to quickly boost your numbers and as long as you followed our first rule, you should keep most of them too… it’s a win-win!
In addition to this, it’s important to use your current email subscribers to your advantage! What do we mean by this… we hear you ask?
Well…
Those who already receive your emails are interested in your brand, so if you can utilise this and encourage them to share you with their friends, family and followers it opens up to a whole new world of potential customers.
3)A great way of encouraging them to share you is by having share links on your emails so it’s quick and easy for them to share to their social media as well as send to a friend! This way, if they like what they see, they may sign up to your list and some may even be potential customers.
4) Furthermore, a proven and hugely popular way to gain email subscribers is through the offering of a lead magnet. This promotes a freebie download, offer or discount which you can access through signing up to a companies email newsletter. For example, you could have a pop up on your website which offers customers 10% of their order or a useful download if they sign up to your email newsletter. They receive 10% off their order, for example, or something they can take away that they feel is valuable, and in return, you gain someone on your email list.
This also ties in nicely with the idea of treating your subscribers like VIP’s, but more on that later on…
5) Now, I hope you are already doing this but if you needed reminding once more then here we go… SOCIAL MEDIA!
Social media is one of the most powerful FREE marketing tools that are right at your fingertips, literally at your fingertips! However you decide to use it is up to you, but social media is a great way to promote your newsletter or VIP list as anyone already following your social media is interested in your brand so there is more of a chance they will sign up.
6) Also, make sure that there is an option for people to instantly sign up to your email newsletter at checkout on your online store. This is really important as anyone checking out on your website is purchasing your products so they are truly interested and engaged in your brand. Therefore, they are more likely to sign up to your email list which can help you to increase your subscribers!
7) Another great way to grow your mailing list is through networking at events and trade shows. Whether you’re taking part as a business at a beauty event or maybe your just visiting, it is still a fantastic place to network with others in your industry and potentially grow your list. Make sure to carry some business cards with you as this is a great way for people to find out who you are after the events. In today’s world, there are of course not so many events taking place so a way of networking during this tough time is through the internet! Find some Facebook groups to network with people in the beauty industry to grow and boost your business and your mailing list.
8) Finally, offer helpful and beneficial advice to your subscribers. There is no better way than pleasing your current subscribers and gaining new subscribers than providing insightful and crucial advice which can benefit the readers of your mailing list day-to-day. This links to the idea of treating your subscribers like VIP’s! Through providing exclusive info such as new releases and behind the scenes of your company. This way they feel special to be signed up to your mailing list and in the long term, this will skyrocket your emailing marketing and help to grow your business!
Now, you have discovered the 8 easy ways to grow your email list in 2021, take this info and implement 3 of these points to start with. Be consistent and you will very quickly see a difference. When you are comfortable with them…..implement the rest!
